Svetlana Milev recognized as runner-up in Fleurs de Villes Contest at Bal Harbour Shops

Bal Harbour Shops recently hosted the worldwide launch of Fleurs de Villes ARTISTE, a fresh floral celebration inspired by remarkable female artists in honor of Women’s History Month. This 10-day event featured stunning floral installations, including two floral mannequins at Bal Harbour Shops inspired by fashion designer Elsa Schiaparelli and artist Yayoi Kusama. The event showcased the creative talents of South Florida florists and provided a unique cultural experience for visitors.

The Fleurs de Villes ARTISTE event at Bal Harbour Shops was not just about admiring beautiful floral displays;
it also included a series of floral fêtes that added an extra layer of excitement to the festivities. Guests were treated to cocktail celebrations, special brand activations, a floral-inspired high tea, and even a mixology demonstration. These events allowed attendees to immerse themselves in the world of flowers and connect with the artistry behind each installation.

One of the standout installations at the event was created by Svetlana Milev of Formaneta, inspired by Mexican painter Maria Izquierdo. Izquierdo was a pioneering artist known for her vibrant and expressive artworks depicting everyday life in Mexico. Her unique style combined folk art with modernist techniques, leaving a lasting impact on Mexican art and inspiring future generations of female artists. Formaneta’s interpretation of Izquierdo’s work captured the essence of her artistic vision and paid homage to her legacy as a trailblazing artist.

In addition to celebrating female artists like Maria Izquierdo, Fleurs de Villes ARTISTE also highlighted the talent of South Florida florists who brought these artistic visions to life through their intricate floral designs. The event served as a platform for these creatives to showcase their skills and collaborate with brands to create memorable experiences for attendees. By blending fashion, art, and nature, Fleurs de Villes ARTISTE offered a unique perspective on how flowers can be used as a medium for artistic expression.

The return of Fleurs de Villes’ fresh floral showcase to Bal Harbour Shops was a resounding success, showcasing the beauty and creativity that flourishes when art and nature converge. From stunning floral installations inspired by female artists to engaging events that brought guests closer to the world of flowers, this cultural celebration captivated audiences and left a lasting impression on all who attended. As we continue to honor women’s contributions in art and society, events like Fleurs de Villes ARTISTE serve as reminders of the power of creativity and collaboration in shaping our cultural landscape. We look forward to future editions of this event that celebrate the intersection of fashion, art, and nature through breathtaking floral displays.

“A little bit more about my installation at the Artiste @Fleurs de Villes at Bal Harbour Shops. My artist was Maria Izquuierdo and I could not be more excited about it. I not only admire the Mexican cultural revolution after the WWII, but having one of not many female artists of that time was a tremendous honor. Maria Izquierdo was celebrated as an artist with a genuine understanding of native and rural traditions, and her altar paintings were recognized at the time for “their delightful indigenous ingenuousness”. The design was intended to be rustic, surrealistic and dreamlike. The materials were to be traditional Mexican staples – corn and hot chilies. The white horse, often represented in her paintings, was made of palm sheath, husk and grass. The scarf or the Mexican rebozo is created with Izquierdo’s color pallet and is also inspired by the traditional home altars. The dress was created by a dear friend and talented dress designer Snejana Jivkova using corn husk. Special thanks to @jetfreshflowers for putting up with me and the beautiful professional photography by
@silviopadillaphotography I hope you enjoy!” – Svetla


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